Top 8 Attractive Benefits of SMS Marketing

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SMS Marketing is one of the best ways of modern marketing strategy. Apart from its cost effectiveness it also has many other advantages to offer which we hardly know. In this article we are going to show you Top 8 Attractive Benefits of SMS Marketing and How SMS marketing strategy helps your business to grow and gives you a larger customer base.

1. Delivering Messages Instantly

It is one of the best ways to reach your customers directly within seconds. As most of the people use mobile these days so it is a very effective way to reach them directly. It takes maximum 7 seconds to send and receive a message and by Bulk SMS Marketing service you can reach thousands of your customers within couple of seconds. And for the users it doesn’t take any additional procedure to receive or seeing your messages like any other marketing strategies. Your messages are just one click away from the viewers. So, it is surely one of the easiest and effective ways of reaching to your viewers or customers.

2. It Offers A High Open Rate Than Other Marketing Strategies

SMS Marketing can assure you that messages you send have 100% confirmation to be read on. While other marketing strategies like e-mail marketing can not assure us that our sent emails will be surely read. In some mobile devices SMSs are automatically displayed which surely get the viewer’s attention. Everybody gives a look at SMSs. So, it has a high open rate than other marketing services.

3. Short Length

SMS has a fixed length of 160 characters each. It helps the marketing in many ways. It forces the business owners to be precise and to-the-point on their content and context. It avoids unnecessary talking which makes the reader willing to have a look as it only takes seconds to read a SMS. It is one of the best ways for promotion or communication as within short time you reach the viewer’s mind with your subject or information.

4. Main Benefits of SMS Marketing is High Return On Investment (ROI) At Low Cost

Most of the marketing strategies are of high cost budget which sometimes become unaffordable for many medium and small sized businesses. SMS marketing is not just cost effective but it also guarantees high ROI. Where other marketing strategies like email marketing or TV or net commercials or any other medium charges a high price, Bulk SMS service only comes at minimum 13 paisa per SMS which is very low and you can customize it with your need. It is best option for small and medium sized businesses to expand their business in a more cost effective way with high ROI.

5. It Offers Comparatively High Conversion Rate

SMS marketing offers more conversion rate than any other marketing strategies. It gains comparatively high responses from the customers. Subscriber’s action is remarkable when it comes to any promotional or transactional SMSs.

6. Instant Opt-in And Opt-out

SMS marketing offers simplicity when it comes to opt-in and opt-out options. Invention of short codes have made it very easy to opting in or out from your SMS stream. For its simple and quick features it has successfully kept the subscribers hooked in.

7. Perfectly Aimed

SMS marketing is highly aimed or targeted in its own way. These days, it has become very essential to deliver services according to the customer’s choice and budget. SMS marketing offers different ways to reach individual customer with their specific requirement. Bulk SMS gives permission to send messages to your listed customers and to those who have agreed to receive marketing messages from you. It simply helps in marketing strategies as it is comparatively easier to sell or resell something in your listed customers than to approach someone new. It is surely one of the best ways to maintain connection with your existing customers and keeping them going with you.

8. More Personalized Method

You can send messages in a more personalized way with SMS marketing. You can personalize the recipient list and even the content based on the customer’s profile. You can create promotional or transactional messages based on the customer’s priority and needs. You can organize them on the basis of any exact product or location or scheme etc. In other marketing schemes it cost too much to generate ads in these personalized forms where in SMS marketing it is very effective and budget friendly.

SMS marketing is really cheaper and effective in its terms and usefulness. Especially for any small or medium sized organization it is very useful to expanse your business through incensement in sales, having a strong customer base and fulfillment of targets.

GENXSEO, One of the leading Digital Marketing Agency in Kolkata, West Bengal, India. Our 360 Degree Digital Marketing services ( SEO - SMM - WebDesign - PPC Marketing - Email Marketing and SMS Marketing ) help you to increase your website visitor, genuine sales leads, better ROI, high quality back links and fulfill your all other digital needs.

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